FOREO's ISSA™: Revolutionizing Dental Care with Innovative Design

The World's First Electric Toothbrush with a Silicone Design

As a brand that aims to create innovative solutions, FOREO saw an opportunity to revolutionize the dental-care industry by redesigning a product for the first time in over 60 years. The result is the ISSA™, the world's first electric toothbrush to utilize a completely silicone design.

Electric toothbrushes have been a staple in oral hygiene for decades, but their design has remained largely unchanged. FOREO asked the question, how can we make the electric toothbrush more hygienic, efficient, and stylish? The answer came in the form of the ISSA™, a sleek silicone toothbrush that not only delivers effective dental care but also elevates a simple daily task into a bold lifestyle statement.

The ISSA™ stands out from its competitors with its unique properties. The combination of high-intensity pulsations and soft silicone bristles not only effectively cleans teeth and removes stains but also offers a more gentle and hygienic alternative to traditional nylon-bristled toothbrushes. The natural properties of silicone generate stronger friction, ensuring a healthier mouth by removing biofilm and other impurities.

One of the key advantages of the ISSA™ is its long-lasting battery life. With up to 365 uses per full charge, the ISSA™ outlasts the competition, eliminating the need for constant replacements. This makes it not only convenient but also environmentally friendly. The compact and travel-friendly design further adds to its appeal, making it the perfect companion for those on the go.

The ISSA™ is not just a functional toothbrush; it is a design statement. Its eye-catching, ergonomic design sets it apart from the standard electric toothbrushes on the market. FOREO's commitment to innovation and style is evident in every aspect of the ISSA™, making it a must-have gadget for those who value both form and function.

When it comes to user experience, the ISSA™ does not disappoint. Its 8-speed interface allows users to customize the frequency of pulsations to suit their desired sensitivity requirements. The ergonomic handle and flexible brush head ensure that the bristles mold to the teeth, reaching even the most difficult-to-access crevices. The ISSA™ also incorporates a smart feature that pulses every 30 seconds, indicating it is time to clean a different quadrant of the mouth, and after 2 minutes, it signals the end of the dental care routine.

FOREO's ISSA™ was unveiled at the International CES 2014 and has since garnered recognition for its exceptional design. It was awarded the Silver A' Design Award in the Beauty, Personal Care, and Cosmetic Products category in 2014. This prestigious accolade is a testament to the ISSA™'s outstanding expertise, innovation, and artistic skill.

With its groundbreaking silicone design, superior cleaning capabilities, and stylish aesthetics, the ISSA™ is set to revolutionize the dental-care industry. FOREO's commitment to pushing the boundaries of design and functionality has resulted in a truly exceptional product that will transform the way we approach oral hygiene.


Project Details and Credits

Project Designers: FOREO AB
Image Credits: All images copyrighted to FOREO
Project Team Members: FOREO
Project Name: ISSA™
Project Client: FOREO AB


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